COLONIA PURA: Introducing Acqua Di Parma’s Latest Fragrance

Bringing lightness to life. The look of a new legend.


Armed with the new Colonia Pura, the modern man takes cues from the past and sets his sights on a bright, brilliant future.

To capture the vibrant new essence of Acqua Di Parma, we dropped Australian mens style blogger Sam Wines in the heart of Milan, adding his youth and energy to a beautifully historic city ahead of an incredible launch event for their new fragrance.

Based on Acqua di Parma’s original Colonia, the new Colonia Pura fragrance takes classic Italian passion and sophistication, and reinvigorates it with a fresh, youthful twist.

Colonia Pura is vibrant, masculine and lingers just long enough to seduce the senses…

“Colonia Pura radiates a sensual masculinity, combined with a fresh energy and modern lightness.” Aqua Di Parma.

Acqua Di Parma Colonia Pura

To be worn all day, everywhere, Colonia Pura contains key elements of bergamot, combined with orange notes on a floral base. While narcissus and jasmine blend with spicy notes of coriander, and the warmth of patchouli, cedar wood and white musk.

With a campaign shot by New York-based photographer Josh Olins – who’s shot campaigns for the likes of Givenchy, Ralph Lauren and Balenciaga – Colonia Pura will enter the market in September 2017 with a bang.

And if Eau de Cologne isn’t enough, Colonia Pura’s striking scent comes woven into a range of grooming products including the Hair and Shower Gel and After Shave Balm.

A spray here, a touch there – the future is yours for the taking.

Acqua Di Parma Colonia Pura