Alfred Dunhill release ICON Racing

A Scent for the Inner Boy In All Us

When it comes to finding a scent that can capture every facet of a mans life one can only hope to have something so specific. Fresh out of London, the newest addition to the Alfred Dunhill Icon collection, ICON Racing, encapsulates the inner boy in all of us.

We were put behind the wheel of the all-new F Type Jaguar courtesy of Alto Jaguar, on our way up to Sydney’s Palm Beach to release the inner boy in all of us attending. Testing the grunt of these amazing machines allowed all those attending to really understand the alignment between the Alfred Dunhill brand and the automotive industry.

Some of those in attendance included Hugh Sheridan (Actor), Jordan and Zac Stenmark (Models) and renowned tailor Miles Wharton.

The fragrance itself almost makes you reminisce of that new car smell, however a whole lot better. With Italian Bergamot, Grapefruit and Cardamom enhancing authentic notes of black pepper and lavender ICON Racing embodies a fresh aroma for men on the move

The Alfred Dunhill ICON range is known for its supreme bottle design and the ICON Racing is no exception. The uniquely masculine bottle design carries the brand’s illustrious DNA through its signature engraved engine-turned pattern, a very precise and decorative technique and feel. The big difference to the ICON Racing bottle is of course…racing stripes.

ICON Racing is the scent that plays on the child at heart and always has you living life in the fast lane.


Exclusively at Myer and David Jones Icon Racing 50mL – RRP $100

Icon Racing 100mL – RRP $140


This article is written in partnership with Alfred Dunhill


Dalton Graham
Founder of The Tailored Man Dalton Graham is a football playing fashion aficionado who cut his teeth in the rag trade since he could talk. Growing up in the fashion industry, its no secret that style is running through his veins. Experienced beyond his years, the humble perfectionist thrives on helping the everyday man.