[emphasized type=”emphasized”]Once again, the Fortezza da Basso in Florence, Italy will play host to the dazzling scenes of Pitti Immagine Uomo, a men’s fashion trade show unlike no other. From June 14-17, the business-savvy fashionistas will meet and greet other designers, buyers, brands and businesses alike. Yet, some may consider the once business-oriented trade fair now a scene of frivolous, try-hard, fashion “trendsetters” doing anything and everything to be candidly snapped by the street photographers and bloggers at large.[/emphasized]
But this year, with the 90th edition and 45th year of the celebrated event, and even amongst the exposé of fashion peacocking (a term used to describe the act of wearing bright, flashy, attention getting clothing), Pitti Uomo 90 has thus far delivered a unique scene of fashion, talent and entertainment, represented through this year’s theme of ‘Lucky Numbers;’ a focus on numbers from aesthetics, graphics and symbolism both in and out of fashion.
And with that, we have witnessed the creative genius from some of the world’s most talented (and in some cases unknown) designers and brands. Below are some of the highlights from days 1-3 of Pitti Uomo 90.
Karl Lagerfeld, fashion tycoon and head designer/creative director of Chanel and Fendi, presented his never-before-seen photography at this year’s Pitti Uomo, exemplifying his photographic pursuits at the Palazzo Gondi. Leading visitors and guests on a tour of the 15th-century palace, Lagerfeld’s photographic work from his collaborations with Vogue and other publications were presented.
Famous Sicilian designer Fausto Puglisi, the creator behind some of the most famous red carpet looks as worn by Madonna, Katy Perry, Beyoncé and Rita Ora, has now presented a bold men’s capsule collection which was featured on male celebrities and a list of star clients. The collection was shown alongside the women’s Resort 2017 line.
Fashion super house Cartier unveiled its much anticipated ‘Drive de Cartier’ watch collection, designed for men at the Salon International de la Haute Horlogerie in Geneva, Switzerland. A timepiece of the highest quality (and price) has been featured on display in the Palazzo Pitti as part of Cartier’s inception of “Men’s World.”
Another exciting showcase at this year’s Pitti Uomo fair is the Florentine-based vintage trade show, Vintage Selection, partnering with Pitti Uomo to showcase a selection of vintage garments and accessories. With a “research lab” on offer for designers, and a shopping cart for guests, designers and guests alike will be able to witness and purchase truely unique and vintage pieces from some of the world’s biggest men’s fashion labels.
With all the glitz and glamour that is presented at the Pitti Uomo trade show however, there was an eery feeling amongst guests in Florence this year, in light of the recent Orlando terror attacks. Yet, fashion is seen as a presence that brings people together. The love and passion that each designer, buyer, business owner or guest has for the world of fashion is exemplified in Florence at the moment, and Russian designer Gosha Rubchinskiy put it perfectly: “Fashion is a way for people to unite, to find common ground – to belong. Right now, it’s better to be together than separated.”
STYLE NOTES from Pitti Uomo 90:
‘Resort Mood’ is a major theme for styling a man’s wardrobe this European summer. A wardrobe that can be worn in the city but also reworked for holidaying occasions. A presentation of tailored beachwear items with a casual touch is also presented through the following brands and designers:
LARDINI – Presented is a fusion of military and urban looks that offer practicality at the heart of the uniforms. “Sahara City,” the staple piece on show, is a jacket “woven to tailoring rules”, made from natty canvas with a cotton and silk blend.
ROBINSON LES BAINS – A pure and exciting collection of interweaving patterns and colours. Sophisticated prints that pay tribute to true Riviera style.
SOLOVIÈRE – Slippers, Derby shoes, sandals & slip-ons, all for the use of both indoor and outdoor lifestyles, are highlighted by natural materials and finished by hand. With elongated silhouettes and rounded toes, Solovière presents contrasting colours with vibrant combinations.
MOVITRA – A Milanese eyewear start-up sunglasses brand which is entirely hand-made in Italy. An innovative design, and a genius solution to the most common of sunglasses accidents, the Movitra frames are able to rotate on itself and close the temples over both lenses, protecting them from knocks and scratches.
ORDINARY PEOPLE – The South Korean brand founded in 2001 provides its take on ‘resort feel’, offering a concept of functionality which merges with comfort. A collection inspired by holidays, the impatience and temptation of summer tomfoolery and the destination we have chosen. With exclusive spring and summer flower prints comes the “evoking romantic, imagined dreamscape.”
AFAR – An African collection of travel bags in twisted canvas. Created from the skin of the zebu—the world’s oldest bovine—comes with it the “signs and imperfections inflicted by life in the great outdoors;” through this, the beautiful grain only improves with age. The Tool bag is a great piece for those who travel with many accessories.
Photographs courtesy of Pitti Immagine Uomo