All Eyes On You: Pacifico Optical

[emphasized type=”emphasized”]We’re all looking for those real life rose-colored glasses, and we think we’ve found them…[/emphasized]

When it comes to eyewear, who better to make some world class shades than a pair of Bondi buddies! Pacifico Optical, a label founded by friends Alain Guglielmino and Nicholas Guzowski, is revolutionizing the frame game.

The four most important things when buying glasses are quality of the make, timelessness of the design, UV protection and of course, the cool factor. Pacifico Optical has all four in spades (and shades).

Ensuring European quality, with lenses from German optics manufacturer, Carl Zeiss (we all know those Germans are meticulous), and frames crafted from Italian designed Mazzuchelli cellulose acetate, these babies are definite bang for your buck!

The amount of sunglasses that have been sat on, trod on, dragged through the sand, chewed by the dog or lost at the bottom of the ocean… We’re definitely in double figures. Which means buying a pair of shades shouldn’t break the bank – and these shades don’t!

There’s no trickery here – the cost is kept low by cutting out the middle-man and only selling through their online store.

Affordable definitely doesn’t mean naff. The boys have kept the frames sleek and simple, but beautifully crafted. Inspired by European travel and their Australian lifestyles, a pair of Pacific Optical frames have the ultimate balance of vintage appeal with a timeless classic edge. That perfect cross between, “they were my dads from the 70s” and “don’t touch them, they Gucci”.

Whether you’ve got a big or small head, they’ve got a pair to suit. The Dino or The Ashley are great styles for those bigger noggins, while The Buckler or The Campbell are  great for the average sized Joe. Our go to pair – the South, floating stainless steel, yes please!

With summer just around the corner, these shades are becoming our daily necessity. We love the tortoiseshell – a great neutral colour blend for anyone! Or go for a minimal slate grey or clear crystal and keep things clean and edgy.

With free shipping and returns, try them all and see which ones schtickkkk!


Georgia Dunlop
A Sydneysider turned Melbournian, Georgia is a long time food enthusiast, wanderluster, whisky lover and piccolo drinker. As a Fashion and Textile Design graduate, Georgia values most a killer outfit, a beautiful space, delicious seasonal food and great company.