New year, new kicks.
The 247 is a new direction for New Balance; a shoe for all day, every day.
Tailored for a 247 lifestyle, this sneaker is made to be worn any time of the day for any occasion, around the clock. The first style to be released from the new range will be the 247 Luxe, on-sale to public on January 7th.
Stemming from the classic New Balance look, the 247 moves forward with a modern silhouette, fit and feel. By revamping and re-jigging older models like 574, 998 and 1300, the 247 range is purposefully designed for the modern urban lifestyle.
Combining premium quality and craftsmanship with modern and sophisticated styling, it’s the perfect shoe for The Tailored Man.
With a lifestyle that is constantly on the move, flying from city to city, from a business meeting into a casual lunch to an evening event, we need a shoe that suits all occasions and dress codes. The versatility of the 247 Luxe makes it the ultimate 24/7 shoe; switching seamlessly from day to night, casual to formal.
In a world where everything is fast paced, and luggage room seems to be getting smaller(I’m looking at you Tiger and Jetstar), only needing one pair of shoes in a day is the ultimate necessity and luxury.
With a sleek and smooth silhouette, blending tech and aesthetic, the 247 Luxe is launching in 3 super versatile colorways, eliminating the daily colour coordination struggle.
Kick off the new year with new kicks that tick all the boxes.