VAMFF: David Jones Opening Runway

For those fortunate enough to attend Monday night’s David Jones opening runway event for the 20th annual Virgin Australia Melbourne Fashion Festival (VAMFF), it was a truly spectacular extravaganza for all involved.

Held at the beautiful Royal Exhibition Building, celebrities, bloggers and fashion aficionados alike were seen left, right and centre at the VAMFF festival plaza, an electric setting providing a great atmosphere and ‘fashionable’ experience for all to enjoy before the main runway event.

It was all smiles pre-show, as guests enjoyed espresso martinis from the Lavazza activation bar, to cocktails and canapés at the guest dress circle; the pre-show entertainment was at a all-time high.

But the sure highlight of the night was the enthralling runway event, showcasing the latest collections on offer from designer concessions of David Jones stores.